“One of the biggest reasons people don’t reach their full potential is because they don’t really understand continual improvement. Skills and capabilities aren’t things that you achieve and then coast on for the rest of your life. You can’t exercise for three months and then decide you are set for the rest of the year. Pretty much everything you wa nt to i mprove will require at least a small amount of effort on a regular, ongoing basis” (Mark Shead, 2010).